Search Term Report AdWords (Google Ads): Learn to Save Money With Negative Keywords

The success or failure of a Google Ads search campaign hinges on the effectiveness of the search terms being targeted. Despite this, when reviewing new Google Ads accounts for clients, one of the main...

Best Bidding Strategy Google Ads (AdWords) – How to Choose The Right Bidding Strategy to Meet Your Business Objectives

Within Google Ads there are a number of different bidding strategies to choose from, and it can sometimes be quite unclear which is the best bidding strategy to choose for your individual campaign. You may have...

Responsive Search Ads in Google Ads: Why You Need to Be Using Them in 2020!

Since their introduction in early 2018, Responsive Search Ads have received a mixed reception. Being the new kid on the ad format block, many advertisers were wary of incorporating RSA into their ad groups....

Landing Pages That Convert In Google Ads – 10 Top Tips

One of the most important variables which determines the success of a Google Ads campaign, is the landing page. The campaign settings, targeting and ads generate the traffic; but ultimately that traffic must be...

Google Ads Landing Page Experience: How to Get an Above Average Rating and Maximise Your Quality Score

The Google Ads landing page experience is an important component of each of your keyword’s Quality Scores. Why Does Google Place an Importance On Your Landing Page Experience?...

The Ultimate Google Ads Negative Keyword List: 13,535 Negative Keywords and Counting

Why Are Negative Keywords so Important? As opposed to the keywords that you bid on, with negative keywords, you select which words you want to prevent your ads from showing for. Your list of...

White Label PPC For Agencies: 5 Reasons to Consider Using White Label PPC Management

White labelling is a method for hiring another agency to act as part of your agency, in order to seamlessly manage your PPC clients. This is ideal if you do not have the internal staff to handle high level PPC...

Should I Use Google Ads For My Business?

A question I’m asked very often is “should I use Google Ads for my business? When I am advising a new client on whether or not Google Ads (AdWords) is going to be a good option for their website or...

How to Improve Google Ads Quality Score – The Simple No-Nonsense Guide

Do your keywords have low Quality Scores? If so, then this is likely to be negatively affecting the performance of you campaign, and having a negative impact on your bottom line. But what is Quality Score? What...

How to Resolve the Google Ads ‘Limited by Budget’ Issue and Increase Sales and Revenue

Are your campaigns being plagued by the dreaded ‘Limited by Budget’ status issue? What does this mean? And how do you get rid of it? One obvious way of resolving this that may have occurred to you of course is to...

3 Google Ads Hacks to Help Unlock Optimal Performance

For something to be a Google Ads “hack”, it should be an optimisation that can potentially have a profound effect on the performance of a campaign, and at the same time be an adjustment that is quick and easy to...

Responsive Search Ads Template: Free Download

Get Our Responsive Search Ads Template >>> Click Here to Access The Free Google Sheet Template <<< Responsive Search Ads...