The Ultimate Google Ads Negative Keyword List: 13,535 Negative Keywords and Counting
Why Are Negative Keywords so Important?
As opposed to the keywords that you bid on, with negative keywords, you select which words you want to prevent your ads from showing for.
Your list of negative keywords should be made up of commonly terms which are not relevant to the purchasing of the product or service that you offer.
For example if you’re advertising your services as a solicitor, you don’t want to be bidding on a term such as “solicitors salary”, as this keyword is being used by someone doing research about solicitor salaries not a customer.
Adding “salary” as a negative keyword would therefore help to prevent wasted ad spend on non-relevant keywords.
Simply put, using a long list of negative keywords will help put more money in yours or your client’s bank account.
Despite this, negative keyword lists are typically under-utilised within the accounts that we review.
For this reason we’ve created a comprehensive list of common negative keywords that you can use to save ad spend, along with a guide to help you get the most from your negative keyword lists:
Quick Links to Negative Keyword Categories
Discount
Education
Jobs
Legal
Financial
Manufacture
Materials
Media
Price
Property
Questions
Research
Social Media
Software
Support
Website
Colours
Numbers
Downloads
DIY
Charity
Languages
Animals
Global Big Brands & Authority Sites
Adult
Male First Names
Female First Names 1/2
Female First Names 2/2
bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
class
classes
college
colleges
course work
course
courses
curriculum
education
essay
essays
learn
manual
material
materials
module
modules
pdf
program
programs
pupil
qualification
qualifications
qualified
report
reports
resource
resources
ringtones
school
schools
seminar
seminars
textbook
textbooks
thesis
training
universities
university
workbook
agencies
agency
association
associations
career
careers
consultants
consulting
curriculum vitae
cv
direct hire
direct placement
employ
employer
employer
employers
employment
employment
firm
firms
freelance
freelancer
freelancers
freelancing
frys
full time
full-time
head hunter
hire
hiring
house
household
independent contractors
intern
interns
internship
internships
job
job
jobs
jobs
occupation
occupations
part time
part-time
pay
personal
recruiter
recruiters
recruiting
recruitment
resume
resumes
salaries
salary
staff
vacancies
vacancy
work
act of
act
compliance
law
laws
legal
legislation
registry
regulation
agent
agreement
allegation
appointeeship
dispute
resolution
arbitration
bankrupt
barrister
beneficiary
claimant
compensation
conciliation
conditions
contract
counsel
courts
court
culpable
damages
disbursment
evidence
fraud
indemnity
intellectual property
appeal
arrest
attorney
solicitor
judge
jury
liable
laundering
scam
scams
scamming
bank
economy
loan
rate
rates
capital
cash
outflow
cash flow
revenue
profit
loss
recession
debt
collateral
mortgage
interest
expenses
expense
credit
overdraft
over draft
shares
stocks
rally
market
markets
antique
consumer
export
exporter
exporters
hobby
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
rules
specs
store
toy
toys
used
vintage
aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood
advisory
bbc
blog
blogs
bulletin
bulletins
certification
channel
channel
club
clubs
conference
conferences
daily telegraph
FAQ
forums
foundations
head-lines
headlines
image
images
institute
institutes
itv
learn about
logo
logos
meaning of
music video
music
news letter
newsletter
newsletter
newsletters
newsletters
newspaper
newspapers
photograph
photographs
picture
the gaurdian
the independent
the sun
the times
video
videos
afford
charge
charges
cost
costs
estimate
estimates
fee
fees
price
prices
pricing
quote
quotes
abandoned
apartment
architecture
condo
disused
homes
real estate
buy to let
btl
conveyancing
conveyancer
deposit
equity
freehold
leasehold
gazumping
rent
landlord
land lord
tenant
lease
&
about
address
advantage
advantages
analysis
article
articles
avatar
avatars
become a
become
book
books
calculator
case studies
case study
chart
check list
checker
checklist
code
compare
comparison
cons
contact number
could
critique
critiques
define
definition
diagram
difference
differences
disadvantage
disadvantages
estimate
example
examples
expectation
expectations
explain
explained
graph
guide
guides
history
hours
how do i
how to
icon
icons
incentives
index
info
information
instruction
instructions
instructions
itinerary
journal
journals
magazine
magazines
map
maps
mean
meaning
means
metrics
news
number
opening
opinion
opinions
phone number
phone
photo
photos
pics
picture
pictures
post code
postcode
process
processes
profile
profiles
pros
question
question
questionnaire
questions
questions
rating
ratings
reason
reasons
recommend
recommended
research
resource
resources
results
review
reviews
risk
risks
safety
sample
samples
should
specifications
standards
statistics
stats
success stories
success story
survey
surveys
test
tests
theories
theory
trend
trends
tutorial
tutorials
type
types
typical
what are
what i
what is
what’s
whats
white paper
white papers
would
zip
face book
facebook
instagram
linked in
linkedin
my space
pinterest
twitter
whatsapp
wechat
qzone
tumblr
skype
viber
snapchat
telegram
reddit
myspace
burn
burner
cd
code
community
desktop
developer
developers
disk
download
downloads
dvd
error
file
files
forum
freeware
game
games
gnu
hack
hacks
libraries
library
microsoft
open source
public domain
retail
retailer
retailers
shareware
shortcut
shortcuts
template
templates
video
windows
advice
compainer
complain
complaining
complaints
dispute
disputes
help
tip
tips
workshop
workshops
check out
checkout
contact
contacts
credentials
log in
logging in
logi n
login
login
online
pass word
password
user name
user
web
back end
front end
www
http
https
url
server
hosting
html
css
php
javascript
code
developer
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Coral
Fuchsia
Wheat
Lime
Crimson
Khaki
Hot pink
Magenta
Olden
Plum
Olive
Cyan
download
down load
downloading
downloads
torrent
torrents
torrentz
file sharing
crafts
create
creating
hand made
handmade
home
homemade
how can
how does
make
making
charities
charity
charitable
volunteer
volunteers
donate
donations
donating
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Cherokee
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Ancient Greek
Greenlandic
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Irish
Italian
Japanese
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Ladin
Latgalian
Latin
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Proto-Slavic
Quenya
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Sanskrit
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Sinhalese
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Venetian
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Vilamovian
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Yiddish
Zazaki
Zulu
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ant
bear
bee
bird
camel
cat
cheetah
chicken
chimpanzee
cow
crocodile
deer
dog
dolphin
duck
eagle
elephant
fish
fly
fox
frog
giraffe
goat
goldfish
hamster
hippopotamus
horse
kangaroo
kitten
lion
lobster
monkey
octopus
owl
panda
pig
puppy
rabbit
rat
scorpion
seal
shark
sheep
snail
snake
spider
squirrel
tiger
turtle
wolf
zebra
How to Get The Most from Your Negative Keywords Lists
Doing Your Own Research
Using Google’s free Keyword Research Tool can be a great way to find non-relevant terms to negative match for your specific product or service.
You can start by entering words related to your service and then browsing through the results.
Try to think about what the intent of the searcher using each of the queries, are they looking to buy your product or service? If not, then you’ve likely found a good candidate for a negative keyword.
Negative Keyword Match Types
The same match types that can be used for normal keywords can also be used for negative keywords.
All of the negative keywords within the lists provided on this page, by default are using the Phrase Match Type (indicated by the quotes), as opposed to Exact, or Broad Match.
This is because we recommend using Phrase Match almost exclusively for your negative keywords, and is to save you time when copying and pasting these negative keywords into your account.
Phrase Match is recommended because it gives you the best of both worlds: it allows you to block all of the search terms that could possibly contain that negative keyword; while also allowing you to retain control over how wide the spectrum of terms you’ll be blocking will be.
Take Care When Adding Negative Keywords
When adding in negative keyword lists, you should always take care to ensure that the keywords you are negative matching are not keywords that you would want to target for your product or service.
Google Ads will automatically detect when keywords that are targeted directly within your campaigns are unable to serve due to a negative keyword, however this issue will often only be flagged after a number of hours or days.
For this reason it is important to eye-ball every negative keyword that you add within your account.
Be sure to manually check every negative keyword that you add within yours or a client’s account. It is your responsibility to ensure that the negative keywords that you add will not be blocking any of your targeted keywords, or have an adverse effect on the performance of your campaigns.
Negative Keyword Limits
- 20 shared negative keyword lists per account
- 5,000 keywords per negative keyword list
- 10,000 negative keywords per campaign
So the maximum number of negative keywords you can assign within a given campaign is 110,000
https://support.google.com/google-ads/answer/6372658?hl=en-GB
Account Level Negative Keyword Lists
This is a bit of a hack, allowing to create list within your MCC account once and apply it to campaigns in multiple accounts.
To do this, when logged into your Google Ads MCC account (not a client’s child account) click on ‘Tools & Settings’ in the top right hand corner and select “Negative Keyword Lists”.
Any lists that you create within this section can be used across all the client accounts managed within your MCC.
Need Help With Your Google Ads Account?
If you feel your campaigns are not working as effectively as they could, and would like an expert to review your account, then feel free to get in contact with us and we’ll have one of our specialists get in contact with you.
