It has recently come to our attention that a campaign of one of our clients has been negatively impacted, by Google serving their ads on TikTok. This has compromised the quality of leads generated through the...
A well-structured Google Ads account is key to maximising campaign performance. The correct structure will allow advertisers to leverage Google’s AI and machine learning, which is essential for achieving the...
Have you ever been at the point of setting up a new Google Ads campaign or tweaking an existing campaign and wondered, “What is the best bid strategy for my campaign and current objectives?” If so,...
Broad Match keywords can be a common pitfall with Google Ads campaigns, often leading to unnecessary wasted ad spend. This article will guide you through: Understanding Broad Match keywords Identifying if...
One of the most salient features within the new Google Ads interface, is the introduction of the Optimization Score. Google has always been experimenting with ways to influence advertisers’ decisions, and...
Call Extensions can allow your campaign to generate a larger number of calls from prospective clients. This is achieved by displaying your phone number or a click-to-call button directly in your...
Automated Rules can help you to save time and manage your Google Ads account more reliably and efficiently. There are a variety of different changes can be made within an...
What Are SKAGs? No SKAGs are not some kind of illicit drug. They are a way of structuring your campaigns so that each individual keyword is matched with a unique text ad which is specific to that...
To begin building a search engine marketing campaign, the first thing that you need is a list of the search terms, or keywords, that you’re going to be targeting. Targeting specific keywords will allow you to...
Business owners and companies often look to Google as a source of new customers and sales. Google is used by everyone to find answers to every question, and solutions to every problem, and it’s one of the primary...
You’ve seen that option when selecting Manual CPC as your chosen bid strategy: “Help increase conversions with Enhanced CPC” And you may have wondered if this is something you should be...
With the improvements that have been seen to the efficacy of the smart bidding strategies on offer by Google, Manual CPC bidding is becoming less and less relevant. Advertisers are seeing more and more, that...
