Are Automated Bidding Strategies Worth Using?
Automated bidding strategies have been around for a while within the Google Ads platform, enabling advertisers to offload their bid management to Google’s automated system.
The use of these strategies, are however, still a contentious issue within the pay-per-click marketing community.
Do campaigns generally get better results with manual bids? Or do the machines outperform their human counterparts in this department? Or is it a mixture of both?
The answer can vary between account managers, and depend heavily on the type of campaign and objectives.
There are a range of different automated bidding strategies on offer to help advertisers meet their marketing objectives: