One of the most salient features within the new Google Ads interface, is the introduction of the Optimization Score. Google has always been experimenting with ways to influence advertisers’ decisions, and...
Call Extensions can allow your campaign to generate a larger number of calls from prospective clients. This is achieved by displaying your phone number or a click-to-call button directly in your...
Automated Rules can help you to save time and manage your Google Ads account more reliably and efficiently. There are a variety of different changes can be made within an...
What Are SKAGs? No SKAGs are not some kind of illicit drug. They are a way of structuring your campaigns so that each individual keyword is matched with a unique text ad which is specific to that...
To begin building a search engine marketing campaign, the first thing that you need is a list of the search terms, or keywords, that you’re going to be targeting. Targeting specific keywords will allow you to...
Business owners and companies often look to Google as a source of new customers and sales. Google is used by everyone to find answers to every question, and solutions to every problem, and it’s one of the primary...
You’ve seen that option when selecting Manual CPC as your chosen bid strategy: “Help increase conversions with Enhanced CPC” And you may have wondered if this is something you should be...
With the improvements that have been seen to the efficacy of the smart bidding strategies on offer by Google, Manual CPC bidding is becoming less and less relevant. Advertisers are seeing more and more, that...
The success or failure of a Google Ads search campaign hinges on the effectiveness of the search terms being targeted. Despite this, when reviewing new Google Ads accounts for clients, one of the main...
Within Google Ads there are a number of different bidding strategies to choose from, and it can sometimes be quite unclear which is the best bidding strategy to choose for your individual campaign. You may have...
Since their introduction in early 2018, Responsive Search Ads have received a mixed reception. Being the new kid on the ad format block, many advertisers were wary of incorporating RSA into their ad groups....
One of the most important variables which determines the success of a Google Ads campaign, is the landing page. The campaign settings, targeting and ads generate the traffic; but ultimately that traffic must be...
